Judit Soria

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Associate Lecturer

Department of Marketing and Enterprise

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email: m.soria-diaz@worc.ac.uk

Judit is an Associate Lecturer in Marketing, teaching marketing, business and innovation across several universities and levels.

 

With a very international profile, Judit is originally from Spain and graduated from Washington and Lee University (USA) in 2010 with a double BA in Journalism & Mass Communications and, East Asian Languages and Literature (Japanese). This was followed by a Postgraduate Diploma in Professional Marketing (CIM) and a Postgraduate Certificate in Higher Education (PGCHE) in the UK.

 

She has gained professional experience in both SMEs and large corporations, such as Amazon Advertising, where she was the EU Marketing Program Manager. To stay very close to the industry and the fast-paced nature of technology development, Judit is also a senior consultant for B2B and B2C tech agencies and clients, currently focusing on the videogaming sector.

Qualifications

Chartered Associate (ACIM - CMktr) of The Chartered Institute of Marketing (CIM)

Postgraduate Certificate in Higher Education (PGCHE)

Nutritional Therapy (DipION) (NTDC)

Postgraduate Diploma in Professional Marketing (CIM)

BA Journalism & Mass Communications

BA East Asian Languages & Literature

Teaching Interests

Current Teaching on Undergraduate Modules:

 

  • Digital and Social Media Marketing
  • Generation Digital

 

Judit delivers her module blending academic content and actual current client stories and examples, while trying to link it to industry best practice. 

Membership of Professional Bodies

Chartered Associate (ACIM - CMktr) of The Chartered Institute of Marketing (CIM)

External Roles

Currently also holding:

 

  • Associate Lecturer at The Open University ("B206 - Understanding Customers (Marketing" and "B205 - Exploring Innovation & Entrepreneurship (Business)"
  • MA Marketing & Digital Communications Lecturer & Online Tutor (710 Marketing in a Digital World, 730 Global Media Planning, 740 Innovation & Industry)

Chartered Institute of Marketing (CIM) Instructor (Level 6: Digital Marketing Strategy)